Speaking to Yahoo Finance, Scout Motors CEO Scott Keogh said “Our goal is not to create a niche brand. Our goal is to create the next iconic American brand, like Levi's, Apple, other companies [like that]" https://ca.finance.yahoo.com/news/scout-motors-wants-to-build-the-next-iconic-brand-in-the-us--and-the-ira-is-helping-201959689.html